Be Our Guest
“Be our guest, be our guest, put our service to the test,” are the lyrics the household items belt out in the famous Disney movie, “Beauty & the Beast.” And although we didn’t sing that song these last few weeks, that spirit was certainly alive and well with the launch of the new Spicy Chicken Sandwich.
Instead of just doing the traditional giveaway which involves a coupon and a quick trip through the drive-thru, we tried something different:
We actually invited people to our restaurants.
We helped them make reservations for their free Spicy Chicken Sandwich. We gave them white glove service in a completely unexpected way. We reminded them that whether we’re rolling out new recipes or opening new stores, the lifeblood of Chick-fil-A are the fans. And the fans deserve special treatment.
Reservations took more work than coupons. They cost more time and were more complicated than doing a mass marketing coupon campaign. But for us, the chance to have friends over for a celebration, the opportunity to have people feel waited on and important, was simply too important to pass up.
We hope you got a chance to be our guest this last week. And if not, we hope you’ll be our guest real soon.
This post is categorized Love and tagged BOG, Chick-fil-A, Spicy
Dan,
My wife and I are big fans of Chick-fil-A. We appreciate and are encouraged by your testimony and the way you run your company.
Still, I have to say we were blown away by the Spicy Chicken launch! What kind of quick service restaurant gives an entire MEAL away (plus the shake!) to announce a new product? Everything you do is first class – thanks!
We have eaten at exactly one quick service restaurant chain over the past couple of years, and will continue to support Chick-fil-A for years to come.
The staff and management at each franchise store are incredible.
Keep up the great work and may God continue to bless you and the Chick-fil-A family!
This post made me smile. I’m a manager at a Colorado CFA and every time I hand out a BOG to a guest I get Beauty and the Beasts “Be our guest be our guest put our service to the test” stuck in my head. As far as this last week goes it was a pleasure to serve and interact with every single guest that made a reservation and the response was amazing!
My family and I are CFA Raving Fans. I like the sandwich, but we had to go back for seconds on soft drinks to help wash down the spiciness. From a business stand point, It may cost CFA more b/c of the extra drinks. Just my two cents. The service was great and the store was clean.
Enjoy CFA as always.